We develop and distribute health beverages, functional foods, and supplements made with high-quality Japanese ingredients, led by our signature fresh-pressed green juice, Tokowaka no Megumi®. We also provide hands-on, partnership-based management support in business succession, restructuring, operational improvement, financial management, and corporate turnarounds. Backed by extensive experience at REVIC, we work alongside management to transform challenges into sustainable business value.
TOKOWAKA Consulting Co.,Ltd.
10:00~19:00

Kingdom of Thailand

【Land of Smiles】The average life expectancy in Thailand is 80 years for women and 73 years for men (87 years for women and 81 years for men in Japan). There are factors that are pushing down life expectancy due to the medical gap (including the medical system), but I think that food culture and lifestyle are also influencing them. Thailand, where 90-95% of its citizens are Buddhists, leads a peaceful and disciplined life with high Buddhist ethics, but Thai food (Tom yam-kun, Gapao-rice, etc.) is ① Spices (Chili peppers and herbs): many uses ②Oil usage: slightly higher (more stir-fried) ③Sugar use: high (sweet and spicy culture) ④Salinity: Moderate to slightly higher, marked health effects (trend) and obesity rate: approximately 10-15% And the prevalence of diabetes: about 10%. On the other hand, Japanese food (fish, miso soup, fermented food) in Japanese food culture is characterized by low fat, good dietary balance, and good obesity. As a result, the obesity rate is around 4%, the lowest in developed countries.