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Consulting for pacesetting management support addressing concerns such as production and sales of domestically produced health drinks, health foods and supplements, such as fresh-squeezed Aojiru, Tokowaka-no-Megumi; updating of the four financial statements; general startup support, business continuity issues, business streamlining, business restructuring, and turnaround.

TOKOWAKA Consulting Co.,Ltd.

10：00～19：00

Kingdom of Thailand

2026年4月13日 INFORMATION

【Land of Smiles】The average life expectancy in Thailand is 80 years for women and 73 years for men (87 years for women and 81 years for men in Japan). There are factors that are pushing down life expectancy due to the medical gap (including the medical system), but I think that food culture and lifestyle are also influencing them. Thailand, where 90-95% of its citizens are Buddhists, leads a peaceful and disciplined life with high Buddhist ethics, but Thai food (Tom yam-kun, Gapao-rice, etc.) is ① Spices (Chili peppers and herbs): many uses ②Oil usage: slightly higher (more stir-fried) ③Sugar use: high (sweet and spicy culture) ④Salinity: Moderate to slightly higher, marked health effects (trend) and obesity rate: approximately 10-15% And the prevalence of diabetes: about 10%. On the other hand, Japanese food (fish, miso soup, fermented food) in Japanese food culture is characterized by low fat, good dietary balance, and good obesity. As a result, the obesity rate is around 4%, the lowest in developed countries.